J.P. Morgan Chase 270 Park Avenue

As the designated hospitality consultant, Union Square Events set to collaborate with the HQ3 Project Team to craft an unparalleled, best-in-class F&B amenity and hospitality experience for 270 Park Avenue. To ensure synergy with the broader development schedule, USE synchronized the Concept Development & Programming process with the initial stages of the project's Schematic Design phase. This strategic alignment enhanced efficiency and cohesiveness in the project's early stages.

Location: New York, NY

Category: Hospitality and Guest Experience for Bank

OUR SCOPE 

• Envisioned the guest journey, employee flow, wayfinding and signage and explored precedent, market evolution and relevant influencers.

• Undertook concept refinement and articulation, programing development and space blocking.

• Developed culinary vision as well as operational considerations such as menu directions, product offering,  labor efficiencies, and logistical considerations.