Hyatt Hotels

We conceptualized and developed a F&B program for Hyatt's new hotel brand: Caption by Hyatt, a new hotel brand geared toward millennial travelers and locals. Collaborating with the hotel development team, architects, interior designers, kitchen designers and operational staff we created a flexible, scalable, logistically efficient and cost-effective hotel lobby F&B offering.

Location: U.S. then Global 

Category: Hotel F&B

OUR SCOPE

• USE helped redefine the F&B concept, menu development, schematic design, labor modeling and operational manuals. 

• Created a concept that could deliver exceptional, consistent results no matter the building footprint, budget, or available infrastructure.

• Designed an easily executed F&B program to manage labor efficiently but maintain maximum offerings.