Tailored Hospitality Solutions
Hospitality Lab’s multidisciplinary consulting team is a comprehensive business development unit with end-to-end capabilities. This diversity in expertise allows for greater integration and collaboration with clients, no matter what stage of development or project opportunities and strengths they already possess. Our team setup can provide proficiency in every aspect of a project or offer options for a client to select which areas of expertise are required for their specific needs.
Concept Development and Design
FOCUS ON COLLABORATION
We will develop the concept with a hospitality point of view through a holistic brand narrative in conjunction with key stakeholders. Hospitality Lab will then collaborate with the Architect of Record, Interior Designer, and Kitchen Equipment Designers to finalize programing, equipment, front of house & back of house plans, advancing the development into a holistic experience primed for maximum guest experience and operational success.
Following the scheduling, milestones and processes outlined with the broader project team, we advance the concept execution into Schematic Design, Design Development, Construction Documents and Construction Administration phases.
Our capabilities include:
▪ Mood boards
▪ Design direction
▪ Floor plans & test fits
▪ FOH studies
▪ Key elevations
▪ FF&E design direction
▪ Signage and merchandising and menu design considerations
▪ Guest experience and flow studies
▪ Document review & comment
Culinary Development
ELEVATING THE MENU
To ensure integrity and holistic consistency within projects, the culinary development phase will set up the F&B program for maximum success, understanding the brand’s goals for an elevated market offering and programming.
Working together with you, we work to define your goals to successfully launch a curated F&B offering.
Areas of support include:
▪ Create menu structure and strategy (develop concept direction and guidelines)
▪ Define a menu that works within physical parameters
▪ Find ways to localize offer for market
▪ Define the overall menu mix
▪ Outline local / sustainable sourcing requirements
▪ Refine the number of menu items and offerings
▪ Create sample menus to further clarify concept direction
▪ Menu training and execution
Operations
BUILDING BEST IN CLASS EXECUTION
Building best-in-class execution. Whether training an existing team, developing a new one or helping to find the right operational partners, we will make sure your operating team is set up for success.
Progressing beyond project specific elements, such as operating procedures and recipe execution, we also offer ongoing support into quality assurance focused on the following areas:
- Operational Efficiency – Development and review of SOPs, menu innovation and assessment, preliminary labor models
- Management – reviewing financial metrics and controls, cost of goods sold (COGS), operating costs
Business Analytics
UNDERSTANDING THE BUSINESS
Our proprietary solution allows us to work with your desired location to drive business strategy, innovation, and data-based decision-making. We can leverage data and insights from over 10,000,000+ daily guests which will empower us to manage complexity by harnessing your data and deriving the insights to make informed business decisions.
Our services include:
▪ Guest Analysis
▪ Market Analysis
▪ Food Trends
▪ Custom Research
▪ Guest Feedback
Financial Modeling
THE LENS OF OPERATIONAL SUCCESS
As the F&B concept is established and refined, it is greatly influenced and further curated by in-depth financial development and labor models. This ensures that the F&B program is not only engaging and attractive to guests, efficient and comfortable for employees, but also built for maximum financial success. Hospitality Lab’s capabilities and deliverables include, but are not limited to:
▪ Develop Revenue Projections
▪ Assessment of various business models to support concept and activation.
▪ Develop a budget estimating pre-opening costs, including equipment cost projections, labor, training, marketing
▪ Create a custom financial pro-forma model, based on the proposed concept:
▪ Management and hourly labor schedule
Owner’s Representation
ADVISING ON F&B BUSINESS AND OPERATIONAL MATTERS
Hospitality Lab can act as an owner’s representative for business and operational matters in your lease negotiations and design development process, advising from a F&B operator’s perspective.
Our owner’s representative advisory services are based on prior operating history and current industry knowledge and is not intended as legal advice or as a substitute for the advice of your own legal counsel.
Owner’s Representative capabilities include:
▪ Exploration of various F&B operating deal structures
▪ Assessment of any landlord amenity considerations and requests
▪ Schematic and programmatic layout recommendations for F&B spaces
▪ Mechanical, electric and plumbing infrastructure recommendations
▪ Kitchen equipment recommendations based on the desired operating mode